The b2b lead generation funnel provides a structured pathway for prospects to flow through from awareness to decision—often it is discussed in the context of how it nurtures the prospecting relationship in order to convert leads into long-term clients. At the top of the funnel, business will develop awareness campaigns, in the middle of the funnel, the focus will be value-oriented nur... https://demandifymedia.com/building-a-b2b-lead-generation-funnel-best-practices/