People who aspire for toughness or electricity, worship forms of the feminine like Mom Earth, Durga or Kali. Those who aspire for prosperity, passion, or material presents worship Lakshmi or maybe the Sunlight. This is a nine days Competition. During these 9 days, 9 types of Goddess Shakti are worshipped. https://www.youtube.com/watch?v=QIX0JZlLsgE