Businesses should understand several important points before choosing between SMS and RCS. SMS offers simple communication and broad reach, making it useful for OTPs, alerts, reminders, and transactions. RCS supports richer experiences through images, videos, branding, rich cards, carousels, and interactive buttons. RCS can be useful for customer journeys where people need to view inf... https://anantya.ai/blog/sms-vs-rcs-difference/